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Bill George

Harvard Business School Professor, former Medtronic CEO

Tech Insider: Twitter Inc Is Almost Against Advertising: Bill George

From Tech Insider, December 28, 2014

There seems to be no end to calls for resign of Twitter Inc CEO Dick Costolo. Investors, experts and shareholders are demanding Costolo to resign as he was unable to run the company successfully. In a recent development, Bill George, a senior Harvard Professor has said that Twitter Inc’s CEO could not run the company in the right way. He thinks that the Costolo has not the right repo, PR and fame like a CEO should have, CNBC reported.

George thinks that Dick Costolo does not maintain the right skills that are needed in a CEO of a big tech company. He gave the example of Larry Page and Mark Zuckerberg and said that these people have a grip and innovative approach towards the product curve whereas Twitter Inc’s CEO does not understand the product dynamics. George also thinks that Twitter Inc CEO has an ‘inflexible approach’ that is a major hurdle in the way of product innovation and growth.

George said that there must be a change in the upper management of Twitter Inc. The management has been getting rid of the excellent product development team and hiring the new guys which haven’t proven themselves.

The professor thinks that Twitter Inc is almost against advertising, which is a key revenue stream in the modern tech business. Twitter Inc faced a tough year 2014. Many developers and executives left the company. There were many embarrassing slippages, lack of innovation and monotonous interface updates, which have forced the investors and users to ask Twitter Inc’s current CEO to resign.